[Pydotorg-redesign] Advocacy directory

[Aahz]

I'm about to set up a directory for placing marketing material, to go
with a new top-level link called "Why Python?". I'm currently leaning
toward making the directory name /why/; other good options would
probably be /marketing/ or /advocacy/ . Comments?

[Matt Goodall]

Post by Aahz
I'm about to set up a directory for placing marketing material, to go
with a new top-level link called "Why Python?". I'm currently leaning
toward making the directory name /why/; other good options would
probably be /marketing/ or /advocacy/ . Comments?

Not marketing, why and advocacy are ok, although it's just taken me
three attempts to spell advocacy correctly ;-).

- Matt

[Fred L. Drake, Jr.]

Post by Matt Goodall
Not marketing, why and advocacy are ok, although it's just taken me
three attempts to spell advocacy correctly ;-).

I think "why" is better than "advocacy":

- it's less of a turn-off for; the connotation for "why" doesn't
indicate any inherent bias

- it's shorter


-Fred

[Aahz]

[I'm assuming this was intended to be public, so I'm responding publicly
and quoting the whole thing, reformatting for easier reading.]

Aahz said

Post by Aahz
I'm about to set up a directory for placing marketing material, to go
with a new top-level link called "Why Python?". I'm currently leaning
toward making the directory name /why/; other good options would
probably be /marketing/ or /advocacy/ . Comments?

I'm not sure what sort of marketing material is intended to be
stored there. If it's promotional material then it could be a press
section. If it's case studies the a case studies section.
"Why Python?" seems too generic as in 'Why do we use python', 'Why
should you use python', 'Why does python exist', or it could be an
"About.." item. It may be better to name the links corresponding to
the reason why people are at the site,i.e. assuming that they wish to
answer a questions or solve a problem.

I'm concentrating on the first level first. As I've said earlier, I
think most newcomers to www.python.org are probably people who've heard
about Python from somewhere else. I think a prominent link named "Why
Python?" will attract their attention. Once there, there should be
links to additional information depending on what they're looking for.

It seems there would be three possible reasons why people would want
this material
i) convince other people that Python is the right choice
ii) convince themselves that it's the right choice
iii) write articles for magazines, newspapers etc
The first two are very dependant on the audience as the pitch would
be very different to a developer than to a manager (and for different
skill/experience levels). The last is a more niche section and would
consists of promotional material, press releases and pictures.

OTOH, the overall information is similar for the first two. Let's not
waste time micro-managing the message at this point.

My suggestion would be
About
- For beginners
- For developers
- For business
And possibly
- Press

This can all go into "Why Python?" quite easily. "About" doesn't
attract attention the same way, IMO, and I don't think the "For..."
links belong on the front page.

[Tim Parkin]

Post by Aahz

My suggestion would be
About
- For beginners
- For developers
- For business
And possibly
- Press

This can all go into "Why Python?" quite easily. "About" doesn't
attract attention the same way, IMO, and I don't think the "For..."
links belong on the front page.

Thanks for the feedback, much appreciated. I think maybe an idea of what
percentage of the home page links we think should be aimed at what
audience. At the moment the percentages are (very) roughly.

Beginners 6%
Docs 10%
Downloads/Modules 12%
Developers 14%
Community 12%
Links 46%

Is this what we want? And if not what sort of distribution/priorities do
we have?

As a further suggestion, I think there is a lot of cross talk on this
list between people who are making incremental changes to the current
site and people who wish to plan for a more thorough re-appraisal. I
don't know what could be done about this but it seems the conversations
are getting mixed and some intentions perhaps being misunderstood.

Obviously I have an interest in the bigger reorganisation and have
committed myself to helping in this to best of my abilities. I also
realise this will be a long process and would like to gather as many
'requirements' as possible to set a foundation.

Anyway.. 5.30pm here so it's time to stop before the evening shift
begins.

Tim